The young scion of Pandher family – Harbir Singh Pandher not only took his father’s beekeeping business ahead but he also turns it into a profitable venture with his ideas and efforts.
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Harbir Singh, a residence of Kuhli Khurd, Ludhiana is a young lad who even after holding an engineering degree in Civil, decided to continue his father’s occupation and give it a boost with his innovative ideas.
When Beekeeping Business was basically introduced to Pandher Family….
Gurmail Singh Pandher – Father of Harbir Singh, started beekeeping business almost 35 years ago without any training. In 80’s, when nobody ever thought that apiculture can also be a profitable source of income at that time the futuristic mind of Gurmail Singh ran in a different direction. At that time, he started his apiculture business with mere two honey-bee boxes, and today his son has turned his work into a flourishing endeavour of 700 honey-bee boxes.
Even though Harbir’s father beekeeping work was making a good profit but it was still lacking the marketing perspective, due to which they were not able to cover the ideal market. So, Harbir thought of giving his father local business a boost with his planning and thinking. Harbir just after completing his studies overtook his father’s business. Choosing father’s business was not a compulsion for Harbir, it was his passion to continue the work which he has seen his father doing all his childhood.
The first thing that Harbir did after he started managing his father’s work was to give a brand name to the business- “ROYAL HONEY”. Harbir was well aware that to promote a business on larger scale branding is very much important, so he got his business registered under this brand name. To give his work a more professional touch, Harbir especially visited PAU in 2011 for beekeeping training.
In the year 2013 he also gets his product registered under AGMARK and today from packaging to marketing, he does everything himself. He is mainly focusing on two products and that is honey and bee wax.